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Major beer and liquor brands are eyeing the rising THC-infused beverage market as traditional alcohol sales stagnate. This post explores their strategies, new emulsified-THC technologies, and the changing drinker mindset reshaping the future of social beverages.

Mainstream retail is embracing THC. With Circle K planning a 2026 launch and Target already piloting THC-infused drinks, the THC Beverage Retail Revolution is well underway. Total Wine helped lead the charge, and now state regulators are taking notice.

Dispensary valuation isn’t one-size-fits-all — it’s about understanding how your sales, operations, real estate, and balance sheet influence buyer behavior. In California’s tightening cannabis market, knowing your dispensary’s true worth can mean the difference between an underpriced sale and a premium exit.

Dispensaries are the front line of California’s cannabis economy, yet most still operate on cash. By expanding merchant services and credit card access, the state could boost legitimate sales, improve safety, and help shift billions back into the regulated economy.

California Cannabis Banking Reform offers a pragmatic path to stabilize the state’s cannabis economy. Pac Garden Assets outlines a state-backed model for real estate lending, business credit, and modern merchant services that can expand access to capital, grow excise-tax receipts, and increase deposits—driving financial resilience and sustainable growth across California.

A major new study shows that cannabis containing microdosed THC can significantly reduce chronic lower-back pain, without the dependency risks of opioids. By stimulating CB1 and CB2 receptors together, cannabis may offer the most effective relief for millions struggling with pain. Could this be the future of chronic pain management?

Falling Mortgage Rates Spark Real Estate Surge, fueling the fastest pace of new-home sales since 2022. Lower borrowing costs are reshaping opportunities for investors — from boosting rental property returns and builder discounts to opening doors for cannabis-related ventures in California.

Falling Mortgage Rates Spark Real Estate Surge, fueling the fastest pace of new-home sales since 2022. Lower borrowing costs are reshaping opportunities for investors — from boosting rental property returns and builder discounts to opening doors for cannabis-related ventures in California.

California and Texas are heading in opposite directions on cannabis and hemp. Governor Newsom’s AB 564 marks a win for the legal cannabis market with the reversal of California’s cannabis excise tax increase, while Governor Abbott’s GA-56 signals tighter restrictions for hemp retailers. Together, they spotlight the widening policy divide between two of America’s largest states.

Federal cannabis reform appears to be retreating, with House Republicans pushing Section 607 to block rescheduling efforts and Trump signaling only lip service at high-dollar fundraisers. Meanwhile, veterans and patients are left waiting as U.S. growers watch Canadian imports take the stage.

As the NFL season begins, cannabis is taking center stage for both players and fans. With the NFLPA raising THC limits, athletes gain recovery options while fans embrace cannabis on game day. This blog explores the future of cannabis in sports and its business potential.

As summer ends and fall harvest approaches, discover how cannabis lovers embrace outdoor adventures and prepare for an abundant new season.

California’s cannabis industry is funding child care, environmental cleanup, and public safety — but at what cost? With excise taxes jumping from 15% to 19%, legal operators are being squeezed out while illicit markets thrive. As the LA Times highlighted, the question is clear: can California sustain vital programs and a legal cannabis market, or are we pushing the industry toward collapse?

The Federal Reserve’s rate cuts are reshaping the cost of capital across the economy. For cannabis operators, real estate investors, and REITs, easing brings both opportunities and risks. Learn how this cycle could reset valuations, unlock growth, and create new momentum in emerging industries.

The California cannabis industry faces mounting pressure from illicit operators, weak enforcement, and too few licensed storefronts. As the black market thrives, legal businesses are left struggling to compete. Learn why this imbalance threatens sustainability and what reforms could bring the industry back on track.

Last week, Donald Trump signaled he is considering rescheduling cannabis from Schedule 1 - a classification shared with heroin and deemed more dangerous than cocaine - to Schedule 3, where prescription drugs like Tylenol with codeine reside. This move could open the door to normalized banking, credit card payments at dispensaries, greater patient access, and potentially unlock sidelined investment capital. U.S. cannabis stocks reacted immediately, with some rising nearly 100%

The THC/CBD combination proved more effective than placebo across several measures. Freedom from the most bothersome symptom at two hours was 60.3% in the THC/CBD group compared to just 34.5% in the placebo group. Sustained pain relief was also significantly better at both 24 and 48 hours. Additionally, improvements were seen in photophobia and phonophobia, both common and debilitating migraine symptoms

A massive ICE raid on California’s largest cannabis farm sparks violence, injuries, and urgent questions about ICE raids, labor, and compliance.

Discover the “bodega-style” cannabis shopping experience: open shelves, hands-on browsing, and friendly budtenders on the floor. Learn why this approachable retail model is catching on and how it’s changing the way customers shop for licensed, tested cannabis.

California’s cannabis industry is in crisis, but crisis can be the turning point. Tax burdens, policy failures, and crashing valuations mark a hard reset. Yet with unmatched legacy, climate, and culture, California can rise again—stronger, smarter, and ready to lead the nation’s cannabis future.