As the NFL season begins, cannabis is taking center stage for both players and fans. With the NFLPA raising THC limits, athletes gain recovery options while fans embrace cannabis on game day. This blog explores the future of cannabis in sports and its business potential.
California’s cannabis industry is in crisis, but crisis can be the turning point. Tax burdens, policy failures, and crashing valuations mark a hard reset. Yet with unmatched legacy, climate, and culture, California can rise again—stronger, smarter, and ready to lead the nation’s cannabis future.