As the Senate votes to reopen the government, hidden language in the same bill could effectively close 95% of the hemp-derived THC market. The Federal Intoxicating Hemp Ban redefines hemp, imposes strict THC limits, and gives the industry one year to adapt—or vanish.

Major beer and liquor brands are eyeing the rising THC-infused beverage market as traditional alcohol sales stagnate. This post explores their strategies, new emulsified-THC technologies, and the changing drinker mindset reshaping the future of social beverages.