Major beer and liquor brands are eyeing the rising THC-infused beverage market as traditional alcohol sales stagnate. This post explores their strategies, new emulsified-THC technologies, and the changing drinker mindset reshaping the future of social beverages.

Mainstream retail is embracing THC. With Circle K planning a 2026 launch and Target already piloting THC-infused drinks, the THC Beverage Retail Revolution is well underway. Total Wine helped lead the charge, and now state regulators are taking notice.